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It's time to rethink product content

It's time to rethink product content

It's time to rethink product content

It's time to rethink product content

Kaavio builds AI-powered workflows to source and validate product data, so you can create and deploy market-ready content at scale.

Kaavio builds AI-powered workflows to source and validate product data, so you can create and deploy market-ready content at scale.

Get a demo

The status quo isn't working

The status quo isn't working

Chasing supplier data through templates and portals that never get filled out

Trying to close the gap between what you sell and what you can show online

Fighting a content backlog that only ever grows


Start with content,

not structure

Start with content,

not structure

The source of truth for your products isn't a spreadsheet. It's spec sheets, supplier catalogs, technical documents, PDFs. Kaavio brings those documents closer to where the data is needed.

Structured attributes

to your PIM

SEO-ready product descriptions

to your website

Product comparisons and substitutes

for cross-sell and upsell

Educational content

for sales and support teams

Partner-ready data

in whatever format they need

List of data sources like Shared Drives, PDFs, ERP, Emails, and Spreadsheets with associated attributes.
Generating status above stacked product cards labeled ‘Crenn Fold No.4.’
Illustration of the Kaavio interface showing a “Product FAQs” card with AI-generated content. The card includes a sample question (“What are typical uses for this product?”) and a partial answer about centrifugation, sample storage, and laboratory research.
Central integration hub connecting PIM and ERP platforms like Akeneo, Salsify, and BigCommerce via API.
Data validation interface for Honeywell MS7120 Orbit showing attribute conflicts between supplier sheets and manufacturer data citations.

Start with context,

not structure

The source of truth for your products isn't a spreadsheet. It's spec sheets, supplier catalogs, technical documents, PDFs. Kaavio brings those documents closer to where the data is needed.

Structured attributes

to your PIM

SEO-ready product descriptions

to your website

Product comparisons and substitutes

for cross-sell and upsell

Educational content

for sales and support teams

Partner-ready data

in whatever format they need

List of data sources like Shared Drives, PDFs, ERP, Emails, and Spreadsheets with associated attributes.
Generating status above stacked product cards labeled ‘Crenn Fold No.4.’
Illustration of the Kaavio interface showing a “Product FAQs” card with AI-generated content. The card includes a sample question (“What are typical uses for this product?”) and a partial answer about centrifugation, sample storage, and laboratory research.
Central integration hub connecting PIM and ERP platforms like Akeneo, Salsify, and BigCommerce via API.
Data validation interface for Honeywell MS7120 Orbit showing attribute conflicts between supplier sheets and manufacturer data citations.
List of data sources like Shared Drives, PDFs, ERP, Emails, and Spreadsheets with associated attributes.
Generating status above stacked product cards labeled ‘Crenn Fold No.4.’
Illustration of the Kaavio interface showing a “Product FAQs” card with AI-generated content. The card includes a sample question (“What are typical uses for this product?”) and a partial answer about centrifugation, sample storage, and laboratory research.
Central integration hub connecting PIM and ERP platforms like Akeneo, Salsify, and BigCommerce via API.
Data validation interface for Honeywell MS7120 Orbit showing attribute conflicts between supplier sheets and manufacturer data citations.

Product content becomes an asset, not a bottleneck

Product content becomes an asset, not a bottleneck

Your catalog

Discoverable, browseable, comparable, and BUYABLE

New products & suppliers

Onboarded quickly and accurately

Your teams

Marketing, sales, customer support, operations — empowered by accurate content

Cross-sell, upsell, substitute at scale

Diagram showing marketing, sales, support, and operations connected through a central system

Growing sales and margins

Kaavio powers your product content workflow

Your systems don't have to change. ERP, PIM, MDM, CMS. Kaavio learns from the data you have and deploys clean, validated content wherever you need it.

See it now

Source

Web, supplier data, PDF, CSV

Validate

AI checks completeness, accuracy, consistency

Create

Descriptions, structured attributes, FAQs

Deploy

PIM, E-commerce, channels

Measure

Track content performance and coverage

Trusted by leading distributors and manufacturers

25%

Chasing supplier data through templates and portals that never get filled out

These are problems we've been trying to tackle in different ways over the years, and finally seeing what we thought should be possible starting to come to fruition.

Sr. Manager, Digital Content Platforms, Fortune 500 Distributor

We are trying very hard to stump you, and we have not yet been able to do that.

Product & Pricing Department Manager, Leading North American HVAC/Plumbing Distributor

One of the best marketing tools I've seen in all my years in the industry.

VP, Customer Experience, National Lab Supplies Distributor

You're part of the permanent solution for us here.

VP, Category Management, Top 50 Industrial Distributor

You've moved us over into a quality check position instead of a doing position.

Senior Product Analyst

These are problems we've been trying to tackle in different ways over the years, and finally seeing what we thought should be possible starting to come to fruition.

Sr. Manager, Digital Content Platforms, Fortune 500 Distributor

We are trying very hard to stump you, and we have not yet been able to do that.

Product & Pricing Department Manager, Leading North American HVAC/Plumbing Distributor

One of the best marketing tools I've seen in all my years in the industry.

VP, Customer Experience, National Lab Supplies Distributor

You're part of the permanent solution for us here.

VP, Category Management, Top 50 Industrial Distributor

You've moved us over into a quality check position instead of a doing position.

Senior Product Analyst

Built by people who've done this before

Derek and Sam have scaled technical product platforms at Octopart, Volition, Quartzy, and Copia. They've lived the problem: the backlog, the long-tail gap, the small team managing a massive catalog.

Portrait of Derek and Sam, the founders mentioned in the section
Portrait of Derek and Sam, the founders mentioned in the section

See it in action

Give us a supplier, a category, or a PIM export. We'll show you
what market-ready looks like.

Book a demo

See it in action

Give us a supplier, a category, or a PIM export. We'll show you what market-ready looks like.

Book a demo