Product

Vision

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See it now

See it now

Helping technical people buy technical things.

Helping technical people buy technical things.

Helping technical people buy technical things.

Helping technical people buy technical things.

We started Kaavio because we've been on the other side

of this problem.

We started Kaavio because we've been on the other side

of this problem.

The people
behind Kaavio

Sam Bobb

Sam works toward one mission: "Product data should work as hard as the people who depend on it."

Prior to Kaavio, Sam spent years as a data and engineering leader inside companies that sell technical products to professional buyers, driving 3x conversions and 50%+ revenue growth at Octopart (YC W07), building PIM and search for 10M+ products at Volition, and serving as Head of Engineering.

When he isn't thinking about building revolutionary workflows, you can find Sam skiing, cooking, and spending time with his dog Gus.

Derek Gregg

Derek is an entrepreneur and life-long learner who sits at the intersection of technical systems, messy data, and real-world workflows. His superpower? Getting the ideal and reality to meet.

He first co-founded Vandalia Research where he built products that spanned forensics, scientific tooling, and STEM education. From there, following completion of an MBA at Carnegie Mellon (Tepper), Derek led go-to-market and operations at Quartzy, helping scale enterprise and mid-market SaaS businesses serving scientific and technical customers.

Outside of the time spent partnering with B2B manufacturers and distributors to scale their businesses, Derek is an avid cyclist, sailer, and SCUBA diver.

The people
behind Kaavio

Sam Bobb

Sam works toward one mission: "Product data should work as hard as the people who depend on it."

Prior to Kaavio, Sam spent years as a data and engineering leader inside companies that sell technical products to professional buyers, driving 3x conversions and 50%+ revenue growth at Octopart (YC W07), building PIM and search for 10M+ products at Volition, and serving as Head of Engineering.

When he isn't thinking about building revolutionary workflows, you can find Sam skiing, cooking, and spending time with his dog Gus.

Derek Gregg

Derek is an entrepreneur and life-long learner who sits at the intersection of technical systems, messy data, and real-world workflows. His superpower? Getting the ideal and reality to meet.

He first co-founded Vandalia Research where he built products that spanned forensics, scientific tooling, and STEM education. From there, following completion of an MBA at Carnegie Mellon (Tepper), Derek led go-to-market and operations at Quartzy, helping scale enterprise and mid-market SaaS businesses serving scientific and technical customers.

Outside of the time spent partnering with B2B manufacturers and distributors to scale their businesses, Derek is an avid cyclist, sailer, and SCUBA diver.

Portrait of Derek and Sam, the founders mentioned in the section
Portrait of Derek and Sam, the founders mentioned in the section

We've been on the other side

of this problem.

We've been on the other side of this problem.

We've spent decades inside companies that sell technical products to professional buyers, at Quartzy, Octopart, and Volition.

The same issue kept showing up: small teams, massive catalogs, and no tool built for the space between "we have this data" and "this product page is live."

Helping the people who depend on product data

Helping the people who depend on product data

The plumber replacing a water heater at 2 AM. The lab researcher sourcing the right reagent. The contractor on a deadline. They all need product information that's complete, accurate, and findable.

The companies that make and sell products deserve tools that match the importance of the work. They need product information that is complete, accurate, and findable.

The plumber at 2 AM

Replacing a water heater on an emergency call at 2:00 AM. Needs exact specs, compatibility, and availability — not a blank product page.

The plumber at 2 AM

Replacing a water heater on an emergency call at 2:00 AM. Needs exact specs, compatibility, and availability — not a blank product page.

Researcher

Sourcing reagents for a time-sensitive experiment. One wrong attribute and the order is wrong. Accuracy isn't optional.

Researcher

Sourcing reagents for a time-sensitive experiment. One wrong attribute and the order is wrong. Accuracy isn't optional.

Contractor

On a job site, sourcing a circuit breaker. Needs UL listing, voltage rating, pole count — in seconds, not a phone call.

Contractor

On a job site, sourcing a circuit breaker. Needs UL listing, voltage rating, pole count — in seconds, not a phone call.

What we believe

What we believe

01

Context matters more than structure

The source of truth was always in the documents. Now we have tools that can use them directly.

02

Start with what you have

Every company has a price list. Part numbers, manufacturers, costs. That's enough. The right tool meets you where you are.

03

Human-first AI

Every output is citable. Every decision is traceable. No black boxes. Humans stay in the loop.

See it in action

Give us a supplier, a category, or a PIM export. We'll show you
what market-ready looks like.

Book a demo

See it in action

Give us a supplier, a category, or a PIM export. We'll show you what market-ready looks like.

Book a demo